mattis_nielsen

Headmine

A news story headline intended to “sink” a story.

Headmining is a tactic used by partisan news organizations to fulfill minimum reporting obligations about important stories, while shielding their audiences from information that challenges their beliefs.

When General Mattis submitted an unexpected resignation letter broadly criticizing Trump’s foreign policy, FoxNews.com headmined the story: ‘EXCLUSIVE: Nielsen praises Mattis’ work on border security after resignation’

In this case, the most important aspect of the story, Mattis’ criticism of Trump foreign policy and the instability of the Trump cabinet, are obfuscated by highlighting another prominent cabinet member with good things to say about progress on an issue that the audience cares about.